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What Audiences Are Saying: Movie Trailer Buzz

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Snowflake2026-04-27 更新2026-04-28 收录
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资源简介:
**Comment activity is the #1 online signal for movie box office.**<br/><br/>This dataset captures public social media conversations about **current movie trailers** across video platforms, short-form video communities, and discussion forums. Content is refreshed daily and reflects a rolling 30-day window of organic audience reactions, commentary threads, and creator-driven engagement to reflect trailers actively in market. **What's included:** - **Content & Engagement:** Posts, comments, videos, replies, hashtags, and platform-specific engagement metrics including views, likes, shares, and comments - **Author & Creator Profiles:** Follower counts, subscriber data, karma scores, and activity patterns where available - **Conversation Context:** Full text content, timestamps, thread relationships, and comment-to-root-post linkage for discussion-volume analysis - **Movie-Level Matching:** A tag-based system maps organic content to studio-released titles, enabling cross-platform aggregation by film - **AI-Ready Data:** This listing includes Semantic Views and a ready for use pre-configured Agent Each record includes structured metadata — post content, engagement metrics, author-level signals, content tags, and pre-chunked text optimized for LLM and embedding workflows. Comment threads are linked to their root posts, enabling discussion-volume analysis at the title level. Movie-level aggregation is supported via a tag-based matching system that maps organic content to studio-released titles. This dataset is **designed for entertainment marketers** at film studios, streaming platforms, and brand and marketing agencies seeking to understand how audiences are responding to trailers in real time. It supports trailer performance benchmarking, cross-platform buzz comparison, influencer identification, and AI-powered theme and sentiment analysis.
提供机构:
Socialgist
创建时间:
2026-04-24
原始信息汇总

数据集详情概述

数据集名称:What Audiences Are Saying: Movie Trailer Buzz
提供方:Socialgist
数据用途:为娱乐营销人员提供关于当前电影预告片的公众社交媒体讨论数据,支持实时受众反应分析、跨平台热度对比、意见领袖识别及AI主题和情感分析。
目标用户:电影制片厂、流媒体平台、品牌及营销机构的娱乐营销人员。


数据内容与结构

  • 内容与互动指标:包含帖子、评论、视频、回复、话题标签,以及各平台特有的互动指标(如浏览量、点赞、分享、评论数)。
  • 作者与创作者画像:关注者数量、订阅数据、声望分数(Karma Score)及活动模式(在可用情况下)。
  • 对话上下文:完整文本内容、时间戳、线程关系及评论与根帖的链接,用于讨论量分析。
  • 电影级匹配:通过基于标签的系统,将有机内容映射到工作室发行的电影标题,支持跨平台的按片名聚合。
  • AI就绪数据:数据集包含语义视图(Semantic Views)和一个预配置的Agent,每条记录包含结构化元数据(帖子内容、互动指标、作者级信号、内容标签、预分块文本),专为LLM和嵌入工作流优化。

数据覆盖与更新

  • 刷新频率:每日更新。
  • 时间覆盖范围:滚动30天窗口,反映当前正在市场上的预告片。
  • 交付方式:安全共享(Secure share)。

业务需求与使用场景

业务需求

  • 内容洞察:实时了解受众在社交平台上对特定电影、预告片和发布作品的反应。
  • 竞争情报:追踪竞品工作室和流媒体平台在新作发布时,在有机社交媒体对话中的表现。

使用示例(SQL查询示例):

  • 按平台和内容类型汇总内容项数量,例如: sql SELECT PLATFORM, ENTITY_TYPE, COUNT(*) AS CONTENT_ITEM_COUNT FROM MOVIE_TRAILERS.CONTENT_ITEMS GROUP BY PLATFORM, ENTITY_TYPE ORDER BY PLATFORM, CONTENT_ITEM_COUNT DESC;

试用与获取

  • 试用期:7天限时试用。
  • 类别:Cortex AI Ready、营销、媒体。

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