TTD Connector: Audience Data Activation

Seamlessly onboard your first-party and third-party segment data into The Trade Desk across all regions via cookies, device IDs, CTV IDs, Ramp IDs, and Unified ID 2.0 (UID2).

With a single integration, you can use data for audience activation, expansion, and measurement, or you can power enterprise marketing and self-serve data monetization business. This native app now also supports advertiser identifier deletion, making managing opt-outs across all your segments easily managed.

UID2 is an industry-wide approach to internet identity that preserves the value of relevant advertising, in a privacy-conscious manner. In practice, UID2 is an open-source solution that publishers, advertisers, and media buyers implement to encrypt and hash a consumer’s email address or phone number as an alternative to third-party cookies.

For details, see [the UID2 Marketplace Listing](https://app.snowflake.com/marketplace/listing/GZT0ZRYXTN8/unified-id-2-0-unified-id-2-0-advertiser-and-data-provider-identity-solution).

To monetize these assets as a third-party data provider on The Trade Desk platform, please reach out to your contact at The Trade Desk so you can sign the appropriate paperwork.

## Getting Started 

There is some initial setup and coordination between yourself and your contact at The Trade Desk. After you request access, a Technical Account Manager (TAM) works with you to understand your use case and helps get your account at The Trade Desk platform configured so that it can receive your data.

The solution is fulfilled via a Snowflake Native App so that you can configure and start using your integration.

## Expected Workflow: 

The workflow for getting started with the TTD Connector for audience data activation includes these steps:

1. Request access to the integration through this Snowflake Marketplace listing. In your request, include the following: <br/>- A summary of your use case <br/>- Whether you intend to use UID2 as part of your integration 

2. Your TAM sends you the information you need to get started on one of the following solutions. 

## Snowflake Native App 

Our Snowflake Native App is very simple to set up and use, and is our preferred solution for advertisers operating directly against their own account with The Trade Desk. It supports all Snowflake cloud regions.

For details, see [The Trade Desk Connector Native App](https://partner.thetradedesk.com/v3/portal/data/doc/DataSnowflakeNativeAppOverview).

After we fulfill your request, follow these steps:

1. Locate and install the Native App from the private marketplace to your Snowflake account.
2. Permission the app appropriately with the necessary access rights.
3. Pair the app interactively with a valid account at The Trade Desk.
4. Push your segment data to The Trade Desk DSP.
5. Keep track of status and volumes, including historical use with results table shared back with you.

## Required and Supported Data

To send segment data to The Trade Desk DSP, you copy your data to a table that the Snowflake Native App solution creates in a secure, designated space in your account. The native app monitors the designated table and processes the data using a task.

The following data is required:

- Advertiser or data provider identifier.
- Record and Record Type. This solution supports popular advertising identifiers, such as TDID and RampID/IDL, and also supports conversion of emails or phone numbers to UID2s. For a full list of supported IDs, refer to the product documentation.
- Time to Live

For first-party data, the following additional values are supported:

- Base bid CPM
- Bid factor

搜集汇总

背景与挑战

背景概述

该数据集提供了一个连接器，用于通过多种标识符（如cookies、设备ID和UID2）将第一方和第三方数据无缝接入The Trade Desk平台，支持受众激活、扩展、测量以及营销和货币化业务。它基于Snowflake Native App实现，使用流程包括请求访问、配置和推送数据，并需要提供标识符、记录类型和有效期等必要信息。