Medijska pismenost v Sloveniji 2025

The Media Literacy 2025 report presents data collected between February 11, 2025, and May 11, 2025, revealing the attitudes, habits and self-assessments of the adult population regarding their media literacy, media habits and relationship with the digital environment. The study was conducted on a sample of 735 respondents and complements the longitudinal dataset from 2020 and 2014. The collection of such data is part of the Infrastructure Program – collecting, managing and archiving data on media literacy, which enables the comparability of trends in the field of media literacy within the Slovenian context and their placement in a broader European framework. The research focuses on four key areas: access to media, understanding of media content, critical evaluation of information, and active creation of media content. The results show a high level of accessibility to digital media and frequent use of digital platforms, particularly the internet and mobile devices. Respondents place more trust in traditional media, such as radio and television, while approaching online content with greater caution. The findings highlight the need to strengthen critical reflection, develop the ability to create high-quality digital content and encourage responsible and active participation online. At the same time, they provide a solid foundation for further empirical research, professional analysis, and policymaking aimed at addressing the challenges of the modern digital environment. Keywords: media literacy, digital competencies, disinformation, critical thinking, social media, online habits, digital content creation《2025年媒体素养（Media Literacy）报告》收录了2025年2月11日至2025年5月11日期间采集的数据，揭示了成年群体在媒体素养、媒介使用习惯以及与数字环境的互动关系方面的态度、行为习惯与自我评估。本研究共纳入735名受访者作为研究样本，可与2020年及2014年的纵向数据集形成补充。此类数据的采集隶属于媒体素养数据收集、管理与归档基础设施项目，该项目可实现斯洛文尼亚境内媒体素养领域发展趋势的横向可比，并将其置于更广阔的欧洲框架内进行定位分析。 本研究聚焦四大核心领域：媒介接触、媒介内容理解、信息批判性评估以及媒介内容主动创作。研究结果显示，受访者对数字媒介的接触度较高，且频繁使用各类数字平台，尤以互联网与移动设备为主。相较于线上内容，受访者对广播、电视等传统媒介的信任度更高，且对网络内容持更为审慎的态度。本次研究结果凸显了强化批判性反思能力、培育高质量数字内容创作能力，并鼓励网民开展负责任且主动的线上参与的必要性。与此同时，本研究也为应对现代数字环境挑战的后续实证研究、专业分析与政策制定提供了坚实的基础。 关键词：媒体素养、数字胜任力（Digital Competencies）、虚假信息（Disinformation）、批判性思维（Critical Thinking）、社交媒体（Social Media）、线上使用习惯（Online Habits）、数字内容创作（Digital Content Creation）