A meta-analysis on the effect of social media marketing activities on branding
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This study is a meta-analysis on the role of social media marketing activities on branding activities i.e. brand equity, engagement, image, trust, awareness, and loyalty. This file contains, the 71 studies included in the meta-analysis, the data (effect size) collected from the studies, and some analysis results as an annex.
创建时间：
2024-04-06
