Pet

Alliant Pets audiences are built using brand and product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase of Pet related products.

Samples/Tables Included:
-Pet Foods
-Pet Toys
-Pet Products
-Pet Brands

Sample Fields Included:
- 1-800-PetMeds Buyer Propensity
- Petco Buyer Propensity
- Dog Product Buyer - Propensity
- Bird Food
- Cat Litter
- Dog Toy
- Dog Treat
- Dry Cat Food
- Purina Buyer Propensity

Expected Workflow
- Navigate to the Alliant Marketplace tile and click “Request”
- An Alliant representative will reach out
- Provide business requirements and/or create table query
- Upload data to Snowflake data share (if applicable)
- Alliant will return requested data

Alliant Pets的受众群体是以品牌及产品专属的电商数据作为研究样本构建，随后将其与包含直购消费者交易记录、人口统计信息及生活方式数据的线下合作数据库进行关联。对整合后的数据开展分析，可用于构建预测模型，以识别合作数据库中与该样本具有共同特征的其他家庭，进而预测其宠物相关产品的购买行为。

包含的样本与数据表：
- 宠物食品
- 宠物玩具
- 宠物用品
- 宠物品牌

包含的样本字段：
- 1-800-PetMeds 买家购买倾向
- Petco 买家购买倾向
- 犬类产品买家-购买倾向
- 鸟类饲料
- 猫砂
- 犬用玩具
- 犬用零食
- 干猫粮
- 普瑞纳（Purina）买家购买倾向

预期工作流程：
- 导航至Alliant Marketplace板块并点击“申请”按钮
- Alliant专属代表将与您取得联系
- 提交业务需求或创建数据表查询语句
- （若适用）将数据上传至Snowflake数据共享平台
- Alliant将返还您所请求的数据

搜集汇总

背景与挑战

背景概述

该数据集名为'Pet'，基于Alliant Pets的电子商务数据和线下合作数据库构建，通过预测建模识别潜在宠物产品购买家庭。它包含宠物食品、玩具、产品和品牌等多个表格，以及针对特定品牌或产品的购买倾向性字段，适用于市场分析和目标受众预测。