Title: Replication package for "Loving domestic without rejecting foreign: How consumer ethnocentrism shapes advertising persuasion in an emerging retail market"

Data and code replication package for a study of how consumer ethnocentrism shapes advertising persuasion toward domestic versus foreign products in Vietnam (n = 274). Contents: cleaned anonymized dataset (31 Likert indicators, 7 constructs, 8 demographic variables; no personally identifying information); official R analysis pipeline (seminr 2.4.2; run_all.R reproduces every statistic in the manuscript: PLS-SEM measurement and structural models, bootstrap 5,000, serial mediation, asymmetry bootstrap difference test, saturated rival model, cross-chain analysis, permutation multigroup analysis with MICOM, IPMA, 10-fold cross-validation, PLSpredict, Harman single-factor, full-collinearity VIF, Gaussian copula endogeneity checks, fsQCA and NCA); independent Python cross-check scripts; full official output files; codebook and a number map linking each manuscript statistic to its source file. Associated manuscript under review.