Digital Adoption in Banking

The survey was conducted online, focusing on the Romanian banking system, in particular on users aged between 18 and 35 who use online banking services. The questionnaire was meticulously designed to ensure an intuitive experience on both PC and mobile devices. No pre-conditions were set to exclude potential respondents, with the exception of the requirement to complete all questions in the questionnaire. The only physical restriction of the original version was that the questionnaire was written inRomanian and referred to a Romaninan banking context.
A judicious sampling method was used to guarantee the specificity, accuracy and manageability of the data collected. The distribution channels were strategically selected to reach the relevant target groups, including students, employees, and general online user segments. In some cases, responses were obtained by printed questionnaires, which were subsequently digitized for integration into the dataset.

本调研以线上方式开展，聚焦罗马尼亚银行体系，尤其针对18至35岁的网上银行服务使用者群体。本次问卷经过精心设计，以确保在个人电脑与移动设备上均拥有直观的使用体验。调研未设置任何前置条件以排除潜在受访者，仅要求受访者完成问卷中的全部题目。原始问卷版本仅有的限制为：问卷采用罗马尼亚语撰写，且围绕罗马尼亚银行场景展开。
本次调研采用合理审慎的抽样方法，以保障所收集数据的针对性、准确性与可管理性。调研渠道经过战略性甄选，以触达符合要求的目标群体，包括学生、职场人士及普通线上用户群体。部分场景下，调研方通过纸质问卷收集反馈，后续将此类纸质问卷进行数字化处理，以整合入本次数据集。