Kenya (2012): Pretest of 2012 Mpango Wa Kando Campaign
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This Report Details the findings of the Concurrent Sexual Partnerships Campaign dubbed Mpango wa Kando Campaign. This Pretest was Conducted among a Sample of 465 respondents drawn from 4 purposively selected Regions in Kenya. The pretest involved assessing 4 television based campaign concepts to identify the message take out; perception; emotive associations; and the ranking of the concepts to identify the campaign that will best resonate with the target population and also answer the programme objective of the Mpango wa Kando Campaign.
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PSI Kenya创建时间：
2012-12-09
