Frozen food purchase factors in Great Britain 2014, by generation

This statistic shows the most important features to grocery shoppers when purchasing frozen food products in Great Britain in 2014, by generation. Finding the lowest prices was important across all generations, though a higher proportion of baby boomers (aged 48 to 60) in the survey agreed so (39 percent).

本统计数据显示了2014年英国购物者在购买冷冻食品产品时，根据年龄段所认为的最重要特征。寻找最低价格对所有年龄段均至关重要，尽管调查中较高比例的婴儿潮一代（48至60岁）表示同意这一点（占比39%）。