Perceived creepiness of targeted linear TV ads U.S. 2021, by ethnicity

According to a survey among adults in the United States in September 2021, 18 percent of white respondents, 12 percent of Hispanic, and 10 percent of Black respondents said they found targeted ads on linear TV (cable and broadcast) to be very creepy. Targeted linear TV ads were found to be not creepy at all by 30 percent of Black, 26 percent of Hispanic, and 22 percent of white respondents.

根据2021年9月对美国成年人的调查，18%的白人受访者、12%的西班牙裔受访者和10%的非裔受访者表示，他们发现线性电视（有线电视和广播）上的定向广告非常令人毛骨悚然。30%的非裔、26%的西班牙裔和22%的白人受访者认为，定向的线性电视广告并不令人感到不适。