New High School: Derive of Senses on a TV Advertisement by the Federal Government

Abstract In the light of a discursive perspective, this study focuses on the linguistic materiality depicted in seven frames excerpted from a TV advertisement video of the New High School by the Federal Government, aiming to investigate the derive of senses that circulate on the inscribed enunciability in discourses about work and integral education. Our analysis finds support in the sociology of discourse presented by the Bakhtin Circle, specifically the conception of ideological sign (VOLÓCHINOV, 2017 [1929, 1930]) and the Enunciative Discourse Analysis based on the principles of global semantics brought by Maingueneau (2008). The results reinforce the effect of silence (ORLANDI, 2007) that is in this governmental measure. The high school education tends not to contemplate the (integral) human dimension, as well as it does not take in consideration the work, a constitutive matter of men, in its educative, ontological dimension, since it is through it the individual gives sense to his world.