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eCommerce Events History in Cosmetics Shop

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www.kaggle.com2020-03-16 更新2025-01-21 收录
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https://www.kaggle.com/mkechinov/ecommerce-events-history-in-cosmetics-shop
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### About This file contains behavior data for 5 months (Oct 2019 – Feb 2020) from a medium cosmetics online store. Each row in the file represents an event. All events are related to products and users. Each event is like many-to-many relation between products and users. Data collected by [Open CDP](https://rees46.com/en/open-cdp) project. Feel free to use open source customer data platform. ### More datasets Checkout another datasets: 1. https://www.kaggle.com/mkechinov/ecommerce-behavior-data-from-multi-category-store 2. https://www.kaggle.com/mkechinov/ecommerce-purchase-history-from-electronics-store 3. https://www.kaggle.com/mkechinov/ecommerce-events-history-in-cosmetics-shop - you're reading it right now 4. https://www.kaggle.com/mkechinov/ecommerce-purchase-history-from-jewelry-store 5. https://www.kaggle.com/mkechinov/ecommerce-events-history-in-electronics-store 6. [NEW] https://www.kaggle.com/datasets/mkechinov/direct-messaging ### How to read it There are different types of events. See below. Semantics (or how to read it): > User **user_id** during session **user_session** added to shopping cart (property **event_type** is equal **cart**) product **product_id** of brand **brand** of category **category_code** (**category_code**) with price **price** at **event_time** ### File structure | Property | Description | | --- | --- | |**event_time**|Time when event happened at (in UTC).| |**event_type**|Only one kind of event: purchase.| |**product_id**|ID of a product| |**category_id**|Product's category ID| |**category_code**|Product's category taxonomy (code name) if it was possible to make it. Usually present for meaningful categories and skipped for different kinds of accessories.| |**brand**|Downcased string of brand name. Can be missed.| |**price**|Float price of a product. Present.| |**user_id**|Permanent user ID.| |** user_session**|Temporary user's session ID. Same for each user's session. Is changed every time user come back to online store from a long pause.| ### Event types Events can be: - `view` - a user viewed a product - `cart` - a user added a product to shopping cart - `remove_from_cart` - a user removed a product from shopping cart - `purchase` - a user purchased a product ### Multiple purchases per session A session can have multiple **purchase** events. It's ok, because it's a single order. ### Many thanks Thanks to [REES46 Marketing Platform](https://rees46.com) for this dataset. ### Using datasets in your works, books, education materials You can use this dataset for free. Just mention the source of it: link to this page and link to [REES46 Marketing Platform](https://rees46.com).

### 关于 本文件包含了一家中等化妆品在线商店自2019年10月至2020年2月期间长达5个月的顾客行为数据。 文件中的每一行代表一个事件。所有事件均与产品和用户相关联。每个事件均体现了产品和用户之间多对多的关系。 数据由[Open CDP](https://rees46.com/en/open-cdp)项目收集。您可自由使用开源顾客数据平台。 ### 更多数据集 请查看以下其他数据集: 1. https://www.kaggle.com/mkechinov/ecommerce-behavior-data-from-multi-category-store 2. https://www.kaggle.com/mkechinov/ecommerce-purchase-history-from-electronics-store 3. https://www.kaggle.com/mkechinov/ecommerce-events-history-in-cosmetics-shop - 您现在正在阅读的即是 4. https://www.kaggle.com/mkechinov/ecommerce-purchase-history-from-jewelry-store 5. https://www.kaggle.com/mkechinov/ecommerce-events-history-in-electronics-store 6. [NEW] https://www.kaggle.com/datasets/mkechinov/direct-messaging ### 如何阅读 事件有多种类型。以下为具体说明。 语义(或阅读方法): > 用户 **user_id** 在会话 **user_session** 中将产品 **product_id**(品牌 **brand**,类别 **category_code**(**category_code**),价格为 **price**)添加至购物车(属性 **event_type** 等于 **cart**),事件发生时间为 **event_time**。 ### 文件结构 | 属性 | 描述 | | --- | --- | | **event_time** | 事件发生的时间(UTC时间)。| | **event_type** | 唯一的事件类型:购买。| | **product_id** | 产品ID。| | **category_id** | 产品类别ID。| | **category_code** | 产品类别分类法(代码名称)。如果可能,则会提供。通常对于有意义的类别会提供,而对于各种配件则跳过。| | **brand** | 品牌名称的字符串(全部小写)。可能缺失。| | **price** | 产品价格(浮点数)。存在。| | **user_id** | 永久用户ID。| | **user_session** | 用户会话的临时ID。对每个用户的会话是相同的。每次用户在长时间暂停后返回在线商店时都会更改。| ### 事件类型 事件可以是以下类型之一: - `view` - 用户浏览了产品 - `cart` - 用户将产品添加至购物车 - `remove_from_cart` - 用户从购物车中移除产品 - `purchase` - 用户购买了产品 ### 每个会话的多次购买 一个会话可以有多个 **purchase** 事件。这是可以的,因为它代表一个单独的订单。 ### 感谢 感谢 [REES46营销平台](https://rees46.com) 提供此数据集。 ### 在您的作品、书籍、教育材料中使用数据集 您可以免费使用此数据集。只需提及数据来源:链接至本页面以及链接至 [REES46营销平台](https://rees46.com)。
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