THE IMPACT OF ARTIFICIAL INTELLIGENCE ON HIGHER EDUCATION: ENHANCING LEARNING, PERSONALIZATION, AND ETHICAL CHALLENGES

This article explores the transformative impact of Artificial Intelligence (AI) on higher education, focusing on its potential to enhance learning experiences and enable unprecedented personalization. It examines how AI-powered tools facilitate adaptive learning, automated assessment, and data-driven insights to improve student outcomes and streamline administrative tasks. Concurrently, the paper addresses critical ethical considerations, including data privacy, algorithmic bias, the potential for academic dishonesty, and the imperative to preserve the human element in education.本文探讨了人工智能（Artificial Intelligence，AI）对高等教育的变革性影响，重点聚焦其优化学习体验、实现前所未有的个性化教学的潜力。本文分析了人工智能赋能工具如何助力自适应学习（adaptive learning）、自动化测评（automated assessment）与数据驱动的洞察分析，以此提升学生学业成效并优化行政流程。 与此同时，该论文还探讨了若干关键伦理议题，涵盖数据隐私、算法偏见（algorithmic bias）、学术不端风险，以及保留教育中人文内核的必要性。