eCommerce Benchmark KPIs: Global Health Care

In 2023, next to an add-to-cart rate of 14.2%, a cart abandonment rate of 79.3%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for the global Health Care market also consist of an AOV of US$80.1, a discount rate of 14.1%, and a return rate of 3.6%.

于2023年，全球医疗保健市场的电子商务基准关键绩效指标（KPI）除了包含14.2%的加入购物车率、79.3%的购物车放弃率和3%的转化率之外，还包括平均订单价值（AOV）为80.1美元、14.1%的折扣率和3.6%的退货率。