Supplementary data - The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacity
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Research data used in the paper entitled \"The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacity\" published in Revista Brasileira de Gestão de Negócios (RBGN) V25, n3 (2023) Acess: https://rbgn.fecap.br/RBGN
本数据集为发表于《巴西商业管理评论（Revista Brasileira de Gestão de Negócios，简称RBGN）》2023年第25卷第3期、标题为《数字数据分析在广告活动执行中的应用：吸收能力（absorptive capacity）的影响》的论文所使用的研究数据。访问链接：https://rbgn.fecap.br/RBGN
创建时间：
2023-11-08
