Facial Yoga Data

Although the use of different frames in health-related communication have been found to alternatively persuade individuals to adopt certain behaviors, limited research has compared whether context-transcendent and context-specific frames are more persuasive and explored the interaction effects between these two frames on health behavior adoption. Focusing on facial yoga as the health behavior of interest, the study examines the influence of appearance- and health-framed messages, utilizing a 2 x 2 between-subjects factorial design with data from 117 undergraduate female Instagram users. The results reveal that female students' attitudes toward facial yoga are influenced by gain and loss frames, while intentions are influenced by both context-specific and context-transcendent frames. Notably, health-gain-framed messages exhibit the strongest influence on people's intention to adopt facial yoga.