THE ADAPTABILITY OF TRADITIONAL ECONOMIC THEORIES IN THE ERA OF THE DIGITAL ECONOMY

This article analyzes the adaptability of traditional economic theories within the context of the digital economy. The research examines how classical approaches to production, market competition, and consumer behavior are evolving under the influence of modern technological shifts. The increasing role of intangible assets, network effects, and data-driven markets in the digital economy necessitates a re-evaluation of traditional frameworks. The findings of the study suggest that while classical economic principles remain foundational, they require new methodological approaches to remain relevant in the digital reality. The article concludes by emphasizing the need for a synthesis between established economic wisdom and contemporary digital dynamics.