Does Advertising Expand the Market for Hospital Services? Evidence from Medicare
收藏NBER2026-01-01 更新2026-01-17 收录
下载链接：
https://www.nber.org/papers/w34657
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资源简介：
Direct-to-consumer advertising is pervasive in US healthcare markets, but little evidence exists on the effects of advertising by hospitals, second only to drug manufacturers in medical marketing. Advertising may help facilities increase market share by stealing existing patients, expand the market
提供机构：
美国国家经济研究局
创建时间：
2026-01-01
