The Role of Social Capital and Digital Literacy on Entrepreneurial Performance

This study examines social capital and digital literacy on entrepreneurial performance, and entrepreneurial orientation plays a mediating role. Methode: To test the hypothesis, use SEM analysis. Data was collected by online survey to 400 SME owners in South Sulawesi. Results: The study showed that the performance of SMEs could be explained through social capital and digital literacy as well as the role of entrepreneurial orientation as mediation. Conclusions: The role of social capital in terms of internal and external relationships, social networks, and values and beliefs can improve the business performance of SMEs. In addition, the role of digital literacy in understanding information technology, communication, digital content creation, and social media use greatly influences SMEs' performance. The role of entrepreneurial orientation also indirectly mediates the relationship between social capital and digital literacy to improve the performance of SMEs

本研究聚焦社会资本与数字素养对创业绩效的影响，并以创业导向作为中介变量。
研究方法：为验证研究假设，本研究采用结构方程模型（Structural Equation Modeling, SEM）开展分析。通过线上调研，向印度尼西亚南苏拉威西省的400名中小企业（Small and Medium Enterprises, SME）所有者收集研究数据。
研究结果表明，中小企业的创业绩效可通过社会资本、数字素养以及创业导向的中介作用得到合理阐释。
研究结论显示，涵盖内外部关系、社会网络以及价值信念维度的社会资本，能够有效提升中小企业的经营绩效。此外，数字素养在信息技术认知、沟通协作、数字内容创作以及社交媒体使用等方面的作用，对中小企业绩效具有显著的正向影响。创业导向亦能够通过中介作用，间接调节社会资本与数字素养对中小企业绩效的影响路径，进而提升中小企业的绩效表现。