Pakistan (2007): Family Planning TRaC Study Evaluating Contraceptive Use among Married Men and Women in Rural and Urban Pakistan First Round

Greenstar/Pakistan (GS/Pakistan) conducted a national household survey designed to investigate behaviors related to family planning use among married men and women living in Pakistan. This survey aimed to: 1) identify behavioral determinants associated with the use of a modern method of family planning; 2) formulate baseline findings to inform communication campaigns promoting family planning messages; 3) monitor levels of behavioral practices as well as determinants of modern methods of family planning; 4) assess respondents exposure to different communication channels. This baseline study consisted of a cross-sectional survey conducted in April 2007. The target population of the study was married females of reproductive aged 15-49 years and males whose wives were in the age bracket of 15-49 years, who live in all four provinces of Pakistan: Punjab, Sindh, North Western Frontier (NWF) and Baluchistan. A multi-stage, stratified, systematic, disproportionate sampling methodology was used. A sample of 4062 eligible respondents (2032 males and 2030 females) was recruited for the first round of the survey. The main survey tool was a questionnaire used to conduct verbal interviews. Information was collected on respondents' demographic characteristics, behavior related to family planning, knowledge of family planning methods, quality of family planning services, social norms, social support, attitudes, self-efficacy, locus of control related to family planning, and exposure to media channels and other social marketed products and services. Data were weighted for the analysis. Multivariate analyses were performed to identify factors significantly associated with modern methods of family planning among men and women with met and unmet need. Simple frequencies and means were run on descriptive data to permit monitoring of project indicators.

Greenstar/巴基斯坦（GS/巴基斯坦）开展了一项全国家庭入户调查，旨在探究巴基斯坦境内已婚男女与计划生育措施使用相关的行为。本次调查的目标包括：1）明确与现代计划生育方法使用相关的行为决定因素；2）生成基线研究结果，为推广计划生育宣传的传播活动提供决策支撑；3）追踪计划生育行为实践水平及其现代方法使用的决定因素；4）评估受访者对不同传播渠道的接触情况。本基线研究为2007年4月开展的横断面调查（cross-sectional survey）。本次研究的目标人群为居住于巴基斯坦旁遮普省、信德省、西北边境省（North Western Frontier, NWF）和俾路支省全境的15-49岁育龄已婚女性，以及其配偶处于15-49岁年龄段的已婚男性。研究采用多阶段、分层、系统、非比例抽样方法。首轮调查共招募4062名符合纳入标准的受访者（男性2032名，女性2030名）。主要调查工具为用于开展口头访谈的问卷。调研收集的信息涵盖受访者的人口统计学特征（demographic characteristics）、计划生育相关行为、计划生育方法认知水平、计划生育服务质量、社会规范、社会支持、态度、自我效能感（self-efficacy）、计划生育相关控制点（locus of control），以及对各类媒体渠道与其他社会营销产品及服务的接触情况。数据分析采用加权处理方式。研究开展多变量分析（multivariate analyses），以识别在有需求和未被满足需求的男女群体中，与现代计划生育方法使用显著相关的影响因素。对描述性数据计算简单频数与均值，以实现项目指标的追踪监测。