eCommerce Benchmark KPIs: Flowers & Gifts in the U.S.

In 2023, next to an add-to-cart rate of 19.7%, a cart abandonment rate of 70.1%, and a conversion rate of 5.9%, the eCommerce Benchmark KPIs for Flowers & Gifts in the U.S. also consist of an AOV of US$80.8, a discount rate of 12%, and a return rate of 7.7%.

在2023年，美国花卉与礼品电子商务领域的基准关键绩效指标（KPI）包括19.7%的加入购物车率、70.1%的购物车放弃率、5.9%的转化率，此外，平均订单价值（AOV）为80.8美元，折扣率为12%，退货率为7.7%。