Data from discrete choice experiment among cereal farmers in Vojvodina (Serbia)

This database contains data from discrete choice experiment (DCE) that was conducted in Autonomous Province of Vojvodina, Serbia, between may and september 2023 and accompanying survey. The aim of DCE was to study Serbian farmers' preferences for implementation of carbon farming practices. The DCE was conducted among small and medium-sized cereal farmers. The accompanying survey includes data on socio-economic aspects of sample farms and farmers. It also includes answers on attitudinal question on implementation of sustainable farming practices. These questions were on 1-7 Likert scale and were built on theory of planned behaviour.