data.sav

This study involved 341 participants who provided candid evaluations regarding their likelihood of selecting either a public or private bank. The objective of the study is to examine the factors influencing this decision, using several independent variables as predictors:<br> Value-Added Services (VAS): This encompasses additional services offered by the bank, such as financial planning, investment advice, or exclusive perks.<br> Reputation: This refers to the bank's overall reputation, which is shaped by factors such as customer satisfaction, quality of service, and public perception.<br> Perceived Costs (PC): This pertains to the financial costs associated with banking services, including fees for services, account maintenance charges, and other expenses.<br> Perceived Risk (PR): This reflects the level of perceived risk linked to using the bank, including concerns about deposit security, potential for fraud, and other associated risks.<br>The study seeks to identify the relative influence of these variables on the decision-making process of choosing between public and private banking institutions.