MODELING THE IMPACT OF INTEREST RATES ON INVESTMENT ATTRACTIVENESS IN THE DIGITAL ECONOMY

This article analyzes the impact of interest rates on investment attractiveness in the digital economy. This scientific work is devoted to studying the role of digitalization and the development of financial technologies, as well as the role of state monetary policy instruments in investment activity. The results of the study show that a decrease in interest rates increases investment activity, and the development of digital infrastructure creates a favorable environment for investors.本文探析利率对数字经济领域投资吸引力的影响。本研究聚焦于数字化与金融科技发展的作用，以及国家货币政策工具在投资活动中的角色。研究结果表明，利率下调可提振投资活动，而数字基础设施的完善则能为投资者营造优良的发展环境。