Questionnaire Data for "Enhancing Brand Competitiveness through Narrative-Based Visual Identity Development: The Rebranding of Out Sugar Home Bakery"

This dataset contains questionnaire results collected for the research project titled “Enhancing Brand Competitiveness through Narrative-Based Visual Identity Development: The Rebranding of Out Sugar Home Bakery.” The dataset consists of two questionnaires: Audience preferences and consumption habits related to desserts and healthy lifestyle trends Audience perceptions and brand awareness regarding Out Sugar. The data were used to support the development of the branding strategy and narrative-based visual identity presented in the study.本数据集收录了题为《基于叙事型视觉形象开发提升品牌竞争力：Out Sugar家庭烘焙店的品牌重塑》的研究项目所收集的问卷调研结果。 本数据集包含两份问卷，分别为： 1. 针对甜品偏好、消费习惯及健康生活方式潮流的受众调研问卷； 2. 针对Out Sugar品牌的受众认知与品牌知晓度调研问卷。 本数据集所收录的数据，用于支撑本研究中提出的品牌战略及叙事型视觉形象开发工作。