AGS - Retail Potential (USA, Census Block Groups)

The retail potential database consists of average household and total market potential estimates by each of sixty-eight retail store types. The retail gap features consist of the difference between the total market potential estimates and the customer spending for sixty-eight retail store types. The store types are based on the NAICS classification.

This dataset is curated and maintained by Applied Geographic Solutions (AGS), and its usage is subject to Applied Geographic Solutions end-user license agreement. More info: https://appliedgeographic.com/.

Fields Included:
Total Spend by retail category
Retail Gap by retail category

Example Use Case:
Optimise your geo-marketing and/or site selection strategies by identifying in which markets there is more potential for your products and in which ones there are more untapped opportunities based on the retail gap metrics.

搜集汇总

背景与挑战

背景概述

该数据集由Applied Geographic Solutions（AGS）提供，涵盖美国人口普查区块组级别，包含68种零售店类型的市场潜力估计和零售差距指标。它可用于分析市场潜力和未开发机会，以优化地理营销和选址策略。