Swedish election study 1960

This is the second election study carried out in Sweden in connection with a Swedish general election. One of the areas covered in this election study was newspaper reading habits, including questions on type of paper, which party the paper favors, and if the respondent subscribes or buys single copies of the paper. Questions were asked as to which topics were most interesting: crime, political news, international news, sports, editorials, and economics. Other questions dealt with exposure to election pamphlets and election programs in radio and television. There are also a number of questions concerning the respondent´s opinion in various political issues, such as state control over private enterprises, aid to developing-countries and social reforms.

Purpose:

Explain why people vote as they do and why an election ends in a particular way. Track and follow trends in the Swedish electoral democracy and make comparisons with other countries.