Mediagebruik bij koop duurzame gebruiksgoederen 1968

<p>The use of mass-media / influences on decisions on the purchase of durables / opinion leadership / tendency to buy new things / sociability / social integration / membership of organizations. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure/ organizational membership</p>本数据集涵盖的研究变量包括：大众传媒（mass media）使用情况、耐用品（durables）购买决策的影响因素、意见领导力、新品购买倾向、社交性、社会融合、组织成员身份。背景变量如下：基本特征、居住地、家庭特征、职业/就业状况、收入、资本资产、受教育程度、宗教信仰、耐用品消费情况、阅读接触、大众传媒接触以及“文化”接触、组织成员身份。