DEVELOPING SERVICE PROVISION THROUGH DIGITAL TECHNOLOGIES IN UZBEK HOTELS

This article examines the importance and prospects of introducing digital technologies in improving the quality of service in the hotel industry of Uzbekistan. The article analyzes the role of modern software solutions in automating hotel management, transferring communication with customers to a remote form, and expanding the scope of services. It also covers the issues of increasing the efficiency of hotel employees and creating additional amenities for guests in the process of digital transformation. At the end of the study, practical proposals and recommendations were put forward for digitizing hotel services to increase the national tourist potential of Uzbekistan.本文探讨了乌兹别克斯坦酒店业引入数字技术以提升服务质量的重要性与发展前景。本文分析了现代软件解决方案在酒店运营自动化、将客群沟通转为远程模式以及拓展服务边界等方面的作用，同时还探讨了数字化转型进程中提升酒店员工工作效率、为宾客打造额外便利设施等相关议题。研究末尾，本文提出了一系列针对酒店服务数字化转型的实操性建议，以提升乌兹别克斯坦的国家旅游潜力。