Drivers of Willingness to Pay for Conservation in Southeast Asia: Nature Relatedness Over Visual Cues Among Japanese People

The accompanying Excel files comprise the relevant data of an online questionnaire survey.

Overview of questionnaire survey:

Survey period: February 10 (Wednesday) to February 16 (Tuesday), 2021

Respondents: 1,081

Distributors: 31,000

Rawdata.xlsx:

This file contains the source data answered by respondents.

Profile_Design_2020_D2225.xlsx:

This file contains the design of questionnaire survey.

 Details of questions (such as Q01) are described in the Appendix of the manuscript.

Other important variables:

ver : the version number of the choice type experiment ( 1 to 7 )

pat: Presence or absence of explanatory text for Q7 and Q9

1. There is a route explanation / There is a conservation group explanation

2. With route explanation / without conservation group explanation

3. No route explanation/protection group explanation available

4. No route explanation / No protection group explanation

ce : Attributes of choice experiments

1. FOR1: Transforming primary forests into protected areas

2. FOR2: Wildlife-friendly forestry

3. AGR1: Wetlands as protected areas

4. AGR2: Wildlife-friendly agriculture

5. F EE_S: Cost burden (unit: 1,000 yen)

6. STQ : status quo (evaluation of doing nothing)

duration: response time per page