The Evolution of Brand Preferences: Evidence from Consumer Migration
收藏NBER2010-08-01 更新2025-01-04 收录
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https://www.nber.org/papers/w16267
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资源简介：
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant
提供机构：
美国国家经济研究局创建时间：
2010-08-01
