积木类木制玩具用户消费能力分层数据
收藏浙江省数据知识产权登记平台2024-10-30 更新2024-10-31 收录
下载链接:
https://www.zjip.org.cn/home/announce/trends/78147
下载链接
链接失效反馈官方服务:
资源简介:
统计分析积木类木制玩具消费数据,通过对历史下单用户画像建立,对用户进行标签制定,定位用户消费级别,为企业在全国各地设立产品周转仓及针对各地区消费者对积木类木制玩具的购买量和使用量,制定广告营销策略提供数据支持。1、消费占比=购买数量/购买总数*100%;2、用户消费占总消费的比例按从大到小进行排名;3、用户等级运用ABCDEF分类法,对占比在大于等于0.3%,给予“A类用户等级”分层;占比在小于0.3%到大于等于0.25%区间,则给予“B类用户等级”分层;占比在小于0.25%到大于等于0.2%区间,则给予“C类用户等级”分层。占比在小于0.2%到大于等于0.15%区间,则给予“D类用户等级”分层;占比在小于0.15%到大于等于0.1%区间,则给予“E类用户等级”分层;占比在小于0.1%,则给予“F类用户等级”分层。
This dataset conducts statistical analysis on consumption data of building block-style wooden toys. It establishes user profiles based on historical order records, formulates user tags, and identifies user consumption tiers, providing data support for enterprises to set up product inventory turnover warehouses across the country and develop advertising and marketing strategies based on regional consumers' purchase and usage volumes of building block-style wooden toys.
1. Consumption Proportion = (Purchase Quantity / Total Purchase Volume) × 100%;
2. Rank users by their consumption proportion of total consumption in descending order;
3. User tiers are classified using the ABCDEF classification method as follows:
- Users with a consumption proportion ≥ 0.3% are assigned to Tier A;
- Users with a consumption proportion in the interval of [0.25%, 0.3%) are assigned to Tier B;
- Users with a consumption proportion in the interval of [0.2%, 0.25%) are assigned to Tier C;
- Users with a consumption proportion in the interval of [0.15%, 0.2%) are assigned to Tier D;
- Users with a consumption proportion in the interval of [0.1%, 0.15%) are assigned to Tier E;
- Users with a consumption proportion < 0.1% are assigned to Tier F.
提供机构:
云和县赤旺玩具有限公司
创建时间:
2024-10-08
搜集汇总
数据集介绍

以上内容由遇见数据集搜集并总结生成



