Main challenges in valuing creative investments in martech in the U.S. and UK 2025

Leading challenges in valuing creative investment in marketing technology (martech) according to marketing professionals in the United Kingdom and the United States as of July 2025截至2025年7月，基于英美两国营销从业者视角，营销技术（marketing technology，简称martech）创意投资估值领域面临的核心挑战