Baby Boomers: Attitudes towards branded and unbranded products in Great Britain 2014

This statistic shows the attitudes of baby boomer (aged 48 to 60) grocery shoppers towards branded and unbranded food and drink products in Great Britain in 2014. Of respondents, 56 percent said they like to mix brands they love with cheaper supermarket own brand alternatives.

本统计数据显示了2014年英国48至60岁婴儿潮一代的杂货购买者在品牌与非品牌食品及饮料产品方面的态度。在接受调查的受访者中，有56%表示他们喜欢将他们喜爱的品牌与更便宜的超市自有品牌替代品混合搭配。