Dairy Supply Chain Sales Dataset

Sales data collection is a crucial aspect of any manufacturing industry as it provides valuable insights about the performance of products, customer behaviour, and market trends. By gathering and analysing this data, manufacturers can make informed decisions about product development, pricing, and marketing strategies in Internet of Things (IoT) business environments like the dairy supply chain.One of the most important benefits of the sales data collection process is that it allows manufacturers to identify their most successful products and target their efforts towards those areas. For example, if a manufacturer could notice that a particular product is selling well in a certain region, this information could be utilised to develop new products, optimise the supply chain or improve existing ones to meet the changing needs of customers.This dataset includes information about 7 of MEVGAL[1]’s products. According to the above information the data published will help researchers to understand the dynamics of the dairy market and its consumption patterns, which is creating the fertile ground for synergies between academia and industry and eventually help the industry in making informed decisions regarding product development, pricing and market strategies in the IoT playground. The use of this dataset could also aim to understand the impact of various external factors on the dairy market such as the economic, environmental, and technological factors. It could help in understanding the current state of the dairy industry and identifying potential opportunities for growth and development.[1]MEVGAL is a Greek dairy production company