Dataset of paper "Towards Understanding iOS App Store SearchAdvertising: An Explorative Study"

This is the dataset of paper "Towards Understanding iOS App Store SearchAdvertising: An Explorative Study". The dataset is collected from app big data analysis platform "www.chandashi.com". The txt files are named after the iosid of the applications, and each of them records all the ASA keywords covered by the application between January 1st and 7th, 2021. The json file records the detailed information of each app in the dataset, including iosid, app name, rank, category and the number of its ASA keywords.本数据集源自论文《iOS应用商店搜索广告初探：一项探索性研究》（"Towards Understanding iOS App Store Search Advertising: An Explorative Study"）。数据集采集自应用大数据分析平台「蝉大师（www.chandashi.com）」。文本文件以应用的iosid（iOS应用唯一标识符）命名，每份文件均记录了该应用在2021年1月1日至7日期间覆盖的全部ASA（Apple Search Ads，苹果搜索广告）关键词。JSON文件则记录了数据集中每款应用的详细信息，包括iosid、应用名称、排名、所属类别以及其ASA关键词的数量。