LINGUOPRAGMATIC FEATURES OF SOCIAL MEDIA DISCOURSE: EVIDENCE FROM A CORPUS-BASED STUDY

This study explores the linguopragmatic features of social media discourse through a corpus-based approach, focusing on how language is strategically used to achieve communicative goals in digital environments. Drawing on a carefully compiled corpus of posts, comments, and interactions from popular social media platforms, the research examines pragmatic markers, speech acts, deixis, politeness strategies, and the use of multimodal elements such as emojis and hashtags. The analysis reveals that social media discourse is characterized by brevity, informality, and high interactivity, where users frequently employ implicit meanings, contextual cues, and hybrid linguistic forms. Furthermore, the findings highlight how users adapt their language to specific audiences, negotiate identity, and construct interpersonal relationships in online settings. The study also demonstrates the role of cultural and contextual factors in shaping pragmatic choices, emphasizing the dynamic and evolving nature of digital communication. By integrating corpus linguistics with pragmatics, this research contributes to a deeper understanding of how meaning is constructed and interpreted in social media discourse and offers insights for future studies in digital linguistics and communication.

本研究采用基于语料库的方法，探究社交媒体话语的语言语用特征，聚焦数字环境中人们如何策略性地运用语言以达成交际目标。本研究依托从主流社交媒体平台精心汇编的帖子、评论与互动语料库，考察了语用标记（pragmatic markers）、言语行为（speech acts）、指示语（deixis）、礼貌策略（politeness strategies），以及表情符号（emojis）、话题标签（hashtags）等多模态元素的使用情况。分析结果表明，社交媒体话语具备简洁性、非正式性与高互动性三大特征，使用者常借助隐含意义、语境线索与混合语言形式进行表达。此外，研究结果还揭示了使用者如何针对特定受众调整语言、协商身份认同，并在线上场景中构建人际关系。本研究同时阐明了文化与语境因素对语用选择的塑造作用，并强调了数字传播的动态性与演化性特征。本研究将语料库语言学（corpus linguistics）与语用学（pragmatics）相结合，有助于更深入地理解社交媒体话语中意义的构建与解读过程，并为数字语言学（digital linguistics）与传播学领域的后续研究提供了参考视角。