eCommerce Benchmark KPIs: Hobby & Leisure in Vietnam

In 2023, next to an add-to-cart rate of 10.6%, a cart abandonment rate of 76.6%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for Hobby & Leisure in Vietnam also consist of an AOV of US$67.2, a discount rate of 11.3%, and a return rate of 2.2%.

在2023年，越南休闲爱好领域的电子商务基准关键绩效指标（KPIs）包括10.6%的加入购物车率、76.6%的购物车放弃率、2.5%的转化率，此外，平均订单价值（AOV）为67.2美元，折扣率为11.3%，退货率为2.2%。