Twitter Responses to ChatGPT in Marketing Spaces (January 21-25)

We aggregated a Twitter dataset utilizing Twitter Archiving Google Sheet (TAGS) to interact with Twitter’s API and return relevant data. To analyze the marketing side of the conversation around ChatGPT, we selected #ChatGPT as a common hashtag to target tweets talking about AI. This is the marketing dataset, so we included hashtags “marketing”, “content creation”, or “creator economy” as content creation is a field heavily impacted by ChatGPT’s writing capabilities as a chatbot and creator economy is a common word used by experts to describe the overarching industry. This would give us a more specific dataset to analyze what people well-versed in marketing, ChatGPT’s ideal audience, thought about AI’s role in marketing. Because of the TAGS limitation, our dataset was limited to tweets ranging from January 21st to January 25th for both datasets.