Demographic Information (n = 550).

This study explores the influence of government support and risk cognition on tea planters’ purchasing behavior regarding planting insurance, with a particular emphasis on the mediating roles of perceived value and environmental concern. Data were collected from 550 tea planters in Guizhou Province, China, using a structured questionnaire and convenience sampling method. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were conducted using AMOS 28.0 to analyze the data. The results indicate that both government support and risk cognition significantly and positively impact the perceived value of planting insurance. To promote the uptake of planting insurance among tea farmers, government agencies should strengthen policy advocacy and provide business guidance. Such efforts would help tea farmers recognize the value and psychological significance of planting insurance, thereby better safeguarding their agricultural interests. This study enhances the understanding of how government support and risk cognition can facilitate the adoption of planting insurance among tea farmers.本研究探讨了政府支持与风险认知对茶农种植保险购买行为的影响，重点考察了感知价值与环境关切的中介作用。本研究采用结构化问卷与便利抽样法，从中国贵州省550名茶农处收集数据，并使用AMOS 28.0软件开展验证性因子分析（Confirmatory Factor Analysis，CFA）与结构方程模型（Structural Equation Modeling，SEM）以进行数据分析。研究结果表明，政府支持与风险认知均对种植保险的感知价值产生显著正向影响。为推动茶农参保种植保险，政府机构应强化政策宣传并提供经营指导，此类举措有助于茶农认知种植保险的价值与心理意义，进而更好地维护其农业生产利益。本研究深化了对政府支持与风险认知如何促进茶农采纳种植保险的理解。