ADARA Travel Signals

ADARA travel audiences and scores are created using search, purchase, and loyalty data collected directly from the world’s top travel brands. Demographic and other behavioral datasets are added as inputs to profiles attached to the ADARA ID Graph to create datasets of travel intent audiences. Rules for data rights management will be applied for each Snowflake customer.

Tables Included:
-adara_travel_signals

Sample Fields Included:
-In-Market Traveler
-Business Traveler
-Leisure Traveler
-Luxury Traveler
-Family Traveler
-Traveler Value Score
-Advance Trip Planning Score
-Future Departure 1-30 days
-Future Departure 31-90 days

Expected Workflow
-Choose to “Request Data”
-ADARA will follow up on the request
-Upload match table as a data share for ADARA
-ADARA will join the match table and apply rules for data rights
-ADARA will share data

Additional Information
There are additional travel intent and destination audiences that can be made available to meet your customer use cases, including customer-specific audiences and scores.

搜集汇总

背景与挑战

背景概述

ADARA Travel Signals数据集整合了全球顶级旅游品牌的消费行为数据及人口统计信息，构建包含商务/休闲等细分旅行者标签的意向受众画像，通过Snowflake平台按数据权限规则共享。该数据支持定制化旅游目的地受众分析，需通过申请流程完成匹配表对接。