RSG Audience: Building Dynamic Audience Segments & Insights for TV Research

Our RSG Audience platform provides data savvy organizations key productivity tools to scale all required data mapping and management activities in order to: fuse tittle metadata, marry linear program performance and ad revenues and ascertain an overall view of usage across platforms for content, advertising campaigns and marketing promotions.

Through RSG Audience's Clean Room for Dynamic Audience Insights TV Researchers can fuse TV Viewership Data with advanced metadata for more dynamic reporting capabilities. Traditional TV Viewership Data is leveraged to determine who has tuned into a program and for how long - however, it is difficult to slice audience viewership by dynamic attributes: Network Group, Studio, Distributor, Genres, Director, Actor, Writer and Scripted/Unscripted to name a few.

This data shared features the fusion of third-party Program Metadata of TV Series, Movies with Alternate IDs and Viewership that can be easily joined with your internal data for insightful analytics and actionable business intelligence.

Sample Tables:
- RSG_AUDIENCE_CLEAN_ROOM

Fields Included:
- ALT_IDS
- Asset Title Name
- Original Title (Local Language)
- Start Year
- End Year (TV Series Only)
- Actors
- Directors
- Awards
- Created By
- Genres
- In Production
- Languages
- Networks
- Number of Episodes (TV Series Only)
- Number of Seasons (TV Series Only)
- Seasons (TV Series Only)
- Origin Country
- Origin Language
- Overview
- Popularity
- Poster Path
- Production Companies
- Type
- Vote Average
- Vote Count
- Keywords
- Box Office Revenue (Movies Only)
- Budget (Movies Only)
- Impressions
- 25 Additional Fields