Understanding Consumer Response to Marketing Communications: Personality Traits, Demographics, and Dysfunctional Attitudes Survey Dataset

The dataset was designed to gather information about individuals such as demographics, personality traits, dysfunctional attitudes, and their responses to statements containing an embedded persuasion technique. The statements contained core messages such as the promotion of higher education courses.

本数据集旨在收集受试者的相关信息，具体涵盖人口统计学特征、人格特质、功能失调性态度，以及其对带有内嵌式说服技巧的语句的应答情况。此类语句所承载的核心信息包括高等教育课程推广等内容。