Number of digital music users in China 2022-2023

In 2023, China was home to 900 million digital music users. Live music streaming was the fastest-growing market segment, with an over 53 percent year-over-year growth rate in industry revenue.The value of music intellectual propertyAlthough the music user base is huge, not everyone is paying for the creativity. In 2023, less than a quarter of internet users in China were paying music users. When it comes to copyright protections, more regulations are needed on the Chinese internet. Back in 2015, the National Copyright Administration began to tighten the control of unauthorized music on streaming platforms. However, many Chinese consumers are relatively accustomed to free online content.Chinese digital music usersThe majority of Chinese digital music consumers were below 35 years old. Gen Z users have become increasingly important in the market. Pop music has long been dominating the market, while electronic, light, classical, and Chinese style were slowly gaining traction.

至2023年，我国已成为拥有9亿数字音乐用户的庞大市场。其中，现场音乐流媒体成为增长最快的市场细分领域，其行业收入年同比增长率超过53%。尽管音乐用户基数庞大，但并非所有人都为创意付费。2023年，我国互联网用户中，仅有不到四分之一的人是付费音乐用户。在版权保护方面，我国互联网上亟需出台更多法规。回顾2015年，国家版权局开始加强对流媒体平台上未经授权音乐的管控。然而，许多中国消费者相对习惯于免费在线内容。我国数字音乐用户以35岁以下群体为主，Z世代用户在市场上扮演着日益重要的角色。流行音乐长期占据市场主导地位，而电子、轻音乐、古典音乐及中国风格的音乐则逐渐获得关注。