Untitled ItemSupply ChainResilience in the Face of Uncertainty: Navigating Supply Chain Challenges Through Proactive Risk Surveillance and Mitigation Strategies among SMEs in ASEAN countries.

Effective supply chain risk management is vital for the consumer products industry, as demonstrated by research on 385 entrepreneurs. Supply chain performance, ensuring end-customer demands are met, hinges on factors like commodity availability, on-time deliveries, and inventory maintenance. Partial Least Squares Structural Equation Modeling (PLS-SEM) shows a strong correlation between supply chain performance and risks, emphasizing the need for robust risk management. In the ASEAN context, understanding diverse economic development, infrastructure, and regulations is key. Leveraging the ASEAN Economic Community (AEC) and regional trade agreements can mitigate risks and enhance performance. Collaboration with governmental bodies is crucial due to regulatory complexities, cross-border logistics, and geopolitical risks. Tailoring strategies to each ASEAN country's unique characteristics, including cultural nuances and market variations, is essential. Optimizing logistics and infrastructure further aids in risk management. Alignment with regional and national governments enables proactive issue resolution and opportunity exploitation, fostering resilience and growth in the ASEAN consumer products industry.有效的供应链风险管理对于消费品行业至关重要，此项结论基于针对385位企业家的研究得出。供应链绩效以满足终端客户需求为核心目标，其达成取决于商品可获得性、准时交付与库存维护等关键要素。偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling，PLS-SEM）的分析结果显示，供应链绩效与风险之间存在显著相关性，这凸显了构建稳健风险管理体系的必要性。在东盟（ASEAN）语境下，充分考量该区域内各国差异化的经济发展水平、基础设施条件与监管制度，是开展相关工作的核心要点。依托东盟经济共同体（ASEAN Economic Community，AEC）与区域贸易协定，能够有效缓解风险并提升供应链绩效。鉴于监管复杂性、跨境物流以及地缘政治风险等因素，与政府机构开展协作至关重要。针对东盟各国的独特特征（包括文化细微差异与市场异质性）定制适配策略，是不可或缺的关键环节。优化物流与基础设施建设，可进一步助力风险管理工作提质增效。与区域及各国政府保持协同联动，能够实现主动问题处置与机遇挖掘，进而推动东盟消费品行业提升韧性、实现可持续增长。