JMTP hedonic communal

The data describes a scenario where wage theft is alleged to have taken place in a restaurant setting. There are 2 brands in the study; one, a fine dining restaurant, and second a casual chain. The main hypotheses is that the fine ding restaurant has lower brand credibility, integrity and attitude after reports of wage theft than the casual dining chain

本数据集描述了一则被指控在餐饮场所发生薪资盗窃（wage theft）的情境。本研究涉及两个餐饮品牌：其一为高端正餐餐厅（fine dining restaurant），其二为休闲连锁餐饮品牌（casual chain）。本研究的核心假设为：在薪资盗窃事件的相关报道曝光后，该高端正餐餐厅的品牌可信度、品牌诚信度与品牌态度，相较于休闲连锁餐饮品牌均处于更低水平。