Loss Aversion or Lack of Trust: Why Does Loss Framing Work to Encourage Preventative Health Behaviors?
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资源简介：
We implemented a field experiment designed to increase participants willingness to visit a health clinic. We find differential responses to a $50 incentive framed as a loss versus framed as a gain. We find little support for the notion that loss aversion is responsible for the effectiveness of loss
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美国国家经济研究局创建时间：
2022-03-01
