The Relationship Between Emotions and Consumption.

1. The study used online questionnaires to collect data, with emotions as the starting clue for the experiment. A total of 360 questionnaires were distributed, and effective data were screened based on criteria such as response time and consistency. 2. Adopting a single factor inter subject experimental design to examine the main and mediating effect of emotions, the effective sample size meets the predetermined statistical efficacy requirements. 3. Synchronize the measurement of core dependent variables and demographic variables, remove invalid samples, and finally obtain 353 valid samples, which can be used for structural equation modeling and mediation analysis.