eCommerce Benchmark KPIs: Care Products in Malaysia

In 2023, next to an add-to-cart rate of 13.8%, a cart abandonment rate of 79.1%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Care Products in Malaysia also consist of an AOV of US$63.6, a discount rate of 13.2%, and a return rate of 2.6%.

于2023年，马来西亚护理产品电商领域的基准关键绩效指标（KPIs）包括：13.8%的加入购物车率、79.1%的购物车放弃率、2.9%的转化率，同时平均订单价值（AOV）为63.6美元，折扣率为13.2%，退货率为2.6%。