E-commerce market share in Latin America and the Caribbean 2024, by country

In 2024, Brazil held approximately 29 percent of the e-commerce market in Latin America and the Caribbean, closely followed by Mexico with over 26 percent. Throughout the year, various economies in the region were poised to increase their market share, with Brazil and Mexico exhibiting the most substantial growth in online sales.The largest market has a foreign leaderIn 2023, Latin America saw its largest e-commerce economy thrive. That year, online shopping in Brazil generated nearly 186 billion Brazilian reals in revenue. Competition among online retailers for Brazilian shoppers is fierce, but Mercado Libre (Mercado Livre in Brazil), founded in Argentina, remains at the forefront. In February 2024 alone, this marketplace attracted close to 321 million shoppers to its platform, surpassing its closest rival, Amazon Brasil, by 11 percent.Mobile commerce: a game-changerMobile devices have played a pivotal role in democratizing internet access and online purchasing in Latin America. By the end of 2023, mobile retail e-commerce sales in the region reached approximately 87 billion U.S. dollars, tripling the 2019 figures before the COVID-19 pandemic. Brazil emerged as the regional leader in m-commerce revenue, with sales amounting to about 30 billion in 2022, and showed the highest mobile participation over total online retail sales.

至2024年，巴西在拉丁美洲及加勒比海地区的电子商务市场占有率约为29%，紧随其后的是墨西哥，其市场份额超过26%。在该年度，区域内诸多经济体均展现出扩大市场份额的潜力，其中巴西和墨西哥的在线销售额增长尤为显著。市场领导者由外国企业领衔：2023年，拉丁美洲最大的电子商务经济体蓬勃发展。当年，巴西的在线购物市场创造了近1860亿巴西雷亚尔的收入。在线零售商之间为争夺巴西消费者展开了激烈的竞争，但源自阿根廷的Mercado Libre（在巴西称为Mercado Livre）依然位居行业前沿。仅2024年2月，该电商平台便吸引了近3.21亿消费者访问，其市场份额较最接近的竞争对手Amazon Brasil高出11%。移动商务：一场变革的催化剂：移动设备在拉丁美洲互联网接入和在线购物民主化进程中扮演了举足轻重的角色。截至2023年底，该地区的移动零售电子商务销售额达到约870亿美元，是COVID-19大流行前的2019年数据的近三倍。巴西成为区域移动商务收入领导者，2022年销售额约为300亿，其移动参与度在总在线零售销售额中占据最高比例。